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Casserly Consulting Blog

Don’t Underestimate The Value Of Managed IT

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Have you had to make substantial technology investments in the past year? How much money do you think you will spend this year? If you have a solid technology budget in place, you’ll know how much you expect to spend, but what happens if critical systems fail? Are you prepared to cover the cost of new technology, the management of that technology, and the staff that you’ll need to do so? If you are even a little unsure about it, managed IT services could have plenty of value for your business.

There are two critical facets to every IT strategy. The first is based in demand. What technology does your business need to be MOST successful? Do you need one server to deploy the software that your company uses? Three? Five? What do you do for communications? What do you do for storage? There are a lot of variables at work when deciding how to deploy technology solutions, and since there is so much cost associated with these systems, many businesses cut corners to provide their organization with technology solutions but end up putting their overall sustainability at risk.

The second facet, and often most costly, is based in supply. Your supply of technology has to be monitored, managed, and maintained to provide you a reasonable ROI on your technology investments. Typically, the cost of onboarding, training, and deploying a proficient technician far outweighs the cost of new technology; and, to make matters worse, the more technology your organization deploys, the more resources you need to have to ensure that all is running efficiently, and as intended. After all, the downtime that comes with fledgling technology, is a major problem for any organization.

COMPANYNAME can often provide a substantial cost reduction, better services, better technology, and a better return on your technology and management investments than buying new technology all the time, and hiring people to manage it. We utilize industry-leading remote monitoring and management software, leverage automation, and dispatch certified technicians to help businesses like yours build and maintain robust technology. We also have partnerships with some of the industry’s best vendors to ensure that every client has access to the technologies they need to build an efficient and secure IT infrastructure.

By delivering comprehensive IT management, our managed IT services are exceptionally valuable. If you run an AREASERVED business that is looking to improve your processes, deploy powerful technologies, and manage the technology you have, call us today at PHONENUMBER.

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Business

The Difference Between a Satisfied Employee vs a Loyal Employee is Huge

b2ap3_thumbnail_brand_amd_employee_loyalty_400.jpg When you’re emotionally invested in something, there’s a better chance that you will enjoy it and find reason to do it. This is why marketers always attempt to use a good old tug-at-the-heartstrings tactic, as they know that if they can get their audience invested on an emotional level, they’ll be more willing to take the dive and try something new. The same tactic can be used to turn good employees into great employees.

Dr. John Fleming of Gallup conducted a survey that shows as much. He suspected that customer loyalty to a specific brand, product, person, or company was the result of an emotional attachment. To go the extra distance and get someone from being satisfied to loyal, the same general formula can be applied. According to Jay Forte of REWORK, the formula works like this:

  • If we don’t get it right, we create a dissatisfied customer. These customers don’t return.
  • If we get it right (deliver the service or product as expected), then we create a satisfied customer. These customers may return.
  • If we get it right and do something more (something that creates an emotional connection), then we create a loyal customer. These customers not only return, but they become brand evangelists.

If you consider why you’re loyal to the brands that you are, this makes a whole lot of sense. The formula predicts that this “conversion” from being a normal customer to a loyal customer is the result of getting more than what was expected from a brand in the first place. In other words, exceeding expectations is the key to taking satisfied customers and turning them into loyal, lifelong customers.

Now, let’s return to the original question; how can you turn a normal employee who is satisfied with their role in your organization, into a driven worker who wants to help your business succeed not just for its own sake, but for their own. One way you can bridge this emotional connection is by providing your employees with not just working technology, but top-notch technology.

  • Not getting it right: Imagine that you are an employee at a growing organization who is stuck using a lackluster workstation prone to freezing. You would quickly grow frustrated and imagine that management doesn’t care that your job performance depends on their technology working properly.
  • Getting it right: Now imagine that you’ve been given technology that works properly and keeps downtime to a minimum. Your major points of contention are taken care so you can perform your job adequately. These types of scenarios might allow for good work, but certainly not exceptional work.
  • Exceeding expectations: What if you were not only provided with working technology, but management also listened to your preferences and made sure that everyone was using technology that they were comfortable with? What if employees could use their own devices for work purposes? For many users, this is what is meant by going above and beyond.

What it comes down to is providing employees a good reason to stick around, as it would be a shame for good employees to leave if management can’t offer them emotional investment in their work. Similarly, it would be a shame if your technology were to break down if you don’t make time to take care of it. This is something that you don’t have to worry about; or, rather, you shouldn’t have to. After all, COMPANYNAME is here to help.

We believe that if we can provide great IT support, we can help your business improve and exceed even your own expectations. To learn more, reach out to us at PHONENUMBER.