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Casserly Consulting Blog

Know Your Tech: CMS

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Marketing is increasingly critical to a business’ success, especially when it comes to the use of content as an impressions generator. This makes it all the more important for your content to be well organized and managed. Here, we’ll go over a few options you have as far as content management systems are concerned, and how they make maintaining your content strategy that much simpler.

What is a Content Management System?
A content management system, or CMS, is an application or program intended to assist you in properly producing, editing, and storing content. A CMS serves as a centralized access point for those with authorization to manage your content strategy, helping you to leverage it more effectively. Each CMS falls into one of two types:

  • Web content management
  • Enterprise content management

Depending on your business’ needs and circumstances, one of these choices will be the superior option for you to leverage.

Web-Based Content Management System (WCMS)
Drupal, Joomla, WordPress
If you’re in business today, chances are pretty good that you have a website, and that you hired a website creator to build it. The WCMS is how all of your content on the website is put together and organized, and because your website is the cornerstone of your online marketing, you need to be sure that this content is equipped with the management features and abilities that will boost its success. The other benefit to leveraging a WCMS is that they are largely user-friendly, which means that learning to manage a website is made into a much simpler process.

Because marketing needs can shift in days, or even hours, organizations like yours may need to make rapid changes to their site. A WCMS allows those changes to be made quickly and easily, keeping your content up-to-date and relevant, while incorporating engagement tools like social media, forms, and discussion boards.

Enterprise Content Management System
HP Distributed Workflow, IBM ECM, Oracle WebCenter Content
While there are a few small differences, the basic function of an enterprise content management system is effectively the same as a web-based one. Not only does it provide an organizational information repository for all of the members of the organization to access, it also provides the same content management capabilities. They are often leveraged by businesses in order to:

  • Manage access to organizational content, improving security
  • Improve collaboration through improved file access and searchability
  • Centralize an organization’s content
  • Build a digital content storage platform through the incorporation of a document management system
  • Improve workflow efficiency by creating and storing templates

Enterprise content management provides both access and control over a business’ information, a must in the competitive market of today, helping to boost their success and profitability.

If you have any questions about the different content management systems and software solutions that may benefit your business, you can always lean on the experts at COMPANYNAME. Call us at PHONENUMBER for more information.

Categories
Casserly Consulting Blog

You Deserve a Better Way to Manage Your Business Documents

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A file cabinet might seem like it’s necessary for operations, but it’s actually not as useful as it used to be in the past. This is primarily due to the implementation of new solutions such as the document management system. By taking advantage of a new digital storage system for your business’ documents, you can optimize operations and ditch that filing cabinet for good.

What is a Document Management System?
In short, a document management system is a software that allows you to scan all of your paper files that have accumulated over the years and store them in a secure digital database. Better yet, this database is accessible from anywhere, as long as the user has permissions to access it. You can think of it as one big electronic filing cabinet. Since it’s hosted in the cloud or on your in-house infrastructure, you can integrate a document management system in whatever way best suits your organization’s needs.

Why You Might Want One
Imagine an office without filing cabinets, paper files, or printing costs. Any room that is being used to hold these bulky objects and any loose paper files can be freed up for other uses. Imagine never having to dig through countless files just to find one particular document again. Any documents you might need can be found just by going to your document management system via your smartphone or desktop. This makes for much more efficient use of your available resources as a whole.

Going Paperless
It’s easier to search for a digital file than it is to dig through a physical file folder. If you go paperless, this is one of the many benefits that you receive from a digital file storage system. Since you’re going paperless, you’ll be spending less on ink, paper, and printer maintenance–all of which totals up to a considerable cost. Since you can save time on accessing, editing, and saving documents, you’ll see improvements in productivity.

Let’s imagine that your organization is hit by a crippling disaster. It wipes out all of your filing cabinets and internal infrastructure. If you keep your document management system in the cloud, all of these files will be saved from the destruction. This keeps your data backed up in a secure location where it can be restored at a later date.

Perhaps one of the most notable ways your organization benefits from paperless technology is that you reduce your carbon footprint. If you waste a lot of paper, you contribute to a lot of environmental problems such as air pollution, water pollution, and deforestation. The United States alone wastes four million tons of office paper every year, so you can do your part to keep the environment clean by going paperless.

Does your business need help implementing such a solution? COMPANYNAME can help. To learn more, reach out to us at PHONENUMBER.