Business Intelligence – Casserly Consulting

Four Major Benefits of Business Intelligence

Utilizing the data that you have acquired is a process that is referred to as business intelligence. Regardless of your business’ size, business intelligence solutions can deliver definite benefits. We’ll review a few of these benefits here.

Business Intelligence answers business questions
With the right tools, you can extract and analyze raw data in real-time to inform your business decisions. These tools will also organize this data into a comprehensive and often visual format. This enables any member of a team to potentially make informed decisions as needed, streamlining whatever process that resource is working on.
This data can also be leveraged to improve client profiles and target promising contacts. As a result, profits can be increased through decreasing wasted funds spent on poor fits. On the same token….

Business intelligence provides opportunities to cut costs and time investments
Through the use of metrics and data derived from business intelligence measurements, you can identify where your available funds are most effectively used, and when it may be more effective to allocate them to another effort.

Additionally, business intelligence can enable your business to leverage automation, eliminating the risk of human error while freeing up your staff to work on those tasks that automation isn’t well-suited for.

Business Intelligence delivers valuable insights
Without business intelligence tools, a company could be stuck waiting until the end of a campaign or initiative to discover whether or not it was effective. However, with BI at your disposal, your company can get a head start on tracking satisfaction, profitability, and other key metrics in real time. This allows you to identify and resolve issues in your campaign, so you can take the steps needed to fix them before the campaign is a wash.

Business Intelligence promotes collaboration and cooperation
Another great benefit to business intelligence software is the data sharing and exporting capabilities it usually has. In a business climate that relies on being in-the-know, your team needs to have the ability to access the latest data you have available without issue.

Need help putting business intelligence solutions in place? COMPANYNAME can help! Give us a call at PHONENUMBER today.

2018: What to Expect from Technology

2017 saw the rise of many great technology solutions for small business, including an explosion of popularity in business intelligence, artificial intelligence applications, and machine learning. Meanwhile, other established technologies have continued their domination of the industry. What can your organization look forward to seeing on the forefront of the small business technology race in 2018?

We’ll take a look at some of the upcoming and emerging technologies that your business may want to consider for future investment.

Artificial Intelligence
Artificial intelligence in terms of business use consists of analyzing data to create better outcomes, remake the customer experience, and completely change the way that organizations conduct themselves through the use of automation. Artificially intelligent technology can help to streamline operations and the customer experience through the implementation of chat bots and other machine-learning capabilities. However, researchers have recommended that AI be limited to specific roles rather than broad concepts, as too much of a lack of focus could lead to poor performance as a whole, deterring organizations from implementation in the future.

Even if businesses aren’t implementing artificial intelligence as soon as possible, 59% of businesses are still collecting information so that they can benefit as much as possible from such an integration. By taking this proactive stance on artificial intelligence, they are ensuring that they can hit the ground running when it comes time to do so.

Intelligent Analytics
Analytics have become an increasingly important part of doing business. This is because the availability of data, and software that allows for the analysis of said data, creates an environment where better decisions can be made using this analysis. By taking a carefully crafted deep dive into the numbers behind goods or services, organizations can make greater profits and eliminate inefficiencies in never before seen ways. Think of it like “trimming the fat,” so to speak.

Of course, these intelligent analytics can also be used to find new and more lucrative business ventures. Without proper analysis, though, these statistics and analytics are just empty numbers. Business intelligence apps aim to provide perspective and create insight for operational efficiency and effectiveness. Businesses that want to reap the most benefit from their data will invest in business intelligence strategies to glean important insights.

Cloud Technology
The cloud retains its importance as one of the best ways to take full advantage of modern technology. This is because no matter what type of business applications are released in the future, the cloud will remain one of the best ways to access them. The cloud offers dynamic access to business-critical computing constructs and applications that business owners will want to utilize because they offer cost-reduction and other benefits.

How does your business plan on using the cloud and these other technologies in 2018? To learn more about your options, reach out to COMPANYNAME at PHONENUMBER.