Tag: Best Practices

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Know Your Tech: A/B Testing

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A key component to effectively attracting your audience is to better understand their preferences. Even the most seemingly insignificant change, like changing the color of the buttons on your website, can have a major impact on how effective your materials are. Fortunately, through a process called A/B testing, observing the impact of these changes is somewhat straightforward.

A/B Testing, Defined
Running an A/B test is the process of comparing a single variable to deem which option, Option A or Option B, is the more effective of the two. The key to an effective A/B test is to only change one thing between the two test subjects – otherwise, you have no way of knowing exactly what it was that was the influential change.

A/B tests can be used to make a wide variety of choices, from something as simple as an adjustment to a call-to-action to a different layout to a particular page. In this case, Option A should be the way things currently are to serve as a control for the experiment, while Option B displays your proposed change. Each option is then presented to an equally-sized segment of your audience to deem which of the two is the more effective.

Setting Up an A/B Test
A/B testing can be used to make a vast number of decisions, as long as they are approached one at a time. As we said before, if multiple variables are involved in a single test, that test isn’t going to deliver reliable enough results to make any well-supported decisions. It is also worth mentioning that A/B testing tends to work better when comparing options for relatively minor changes, like calls-to-action or images included in an email or on a landing page, rather than big ones.

The first step will be to decide which variable you intend to test, followed by your determination of a metric to base your observations against. Does this change boost engagement? Increase the time spent on page? Improve your click-through rate?

Once this has been accomplished, you’re ready to state what your control option will be, and what your change will be after that. Your control group should be whatever you currently have in place, so you can accurately judge if a change would be an improvement or not. Then you need to settle on a sample size, or the number of recipients that will be a part of this test.

Not all changes will be accurately measured with a sample size alone. Some changes would be better left running until a statistically significant data sample has been collected. Speaking of statistical significance, you will also need to decide how significant your results have to be before a change is deemed to be worthwhile.

Running An A/B Test
There are two real keys to running a successful A/B test: first, you have to give it enough time to collect the data you’ll need to come to a conclusion, and second, both options need to be tested at the same time to prevent other variables from affecting your data. Of course, if the variable that your A/B test is evaluating is timing, this doesn’t apply so much.

In short, A/B testing is a relatively simple way to make sure that you’re having as large an impact on your audience as possible. Can you think of any times that you’ve done something similar to test out a proposed change? Tell us about it in the comments!

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Casserly Consulting Blog

Tip of the Week: Why You Shouldn’t Just Kill Power to Windows

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There’s a big difference between turning off any other appliance, like a stereo or a television, and turning off a computer. A computer takes much more time to shut down than your average device, but why is this the case? Is there a way to speed up this process? This tip will explain these processes and provide some ideas for how you can make this process much faster.

Why Shutdown is So Slow
Let’s take a look at this process as a whole. As a computer is running, there are many components that are doing different jobs. When a computer (or any computing device, like a phone or game console) is shut down, it needs to follow a procedure to make sure data doesn’t get lost. A full shutdown will aim to minimize damage to internal components, empty the RAM, wipe the virtual memory on the hard drive, remove all cached data, close all open applications, and turn off the operating system.

If your computer shuts down without going through this entire process, it could cause file corruption or other damage to its contents that could create issues.

Steps to a Proper Shutdown
It’s important to remember that even though there are a lot of different stages to the shutdown process, but it should go pretty quickly.

The first step in this process is that any applications that are opened are checked to make sure that the data has been saved. If not, the process is interrupted to inform the user. The computer then initiates a sequence that shuts down all services and programs, and it has to confirm that they have indeed been closed before eliminating any unneeded program data. A log is made of anything strange happening during the process, so the user can consult it later. All users are logged out of the system and the computer shuts down on an operating system level. Once this happens, any updates are installed, and the machine is turned off completely.

Speed Up Your Shutdown (and Startup) Times
There are ways your business can improve shutdown speed, but they are somewhat complex and difficult to do on your own with limited IT experience. This is why we recommend working with a provider like COMPANYNAME to make the process easier and more efficient for your organization. We can help your organization make sure that the shutdown process is as streamlined as possible. The same goes for your computer boot times. If you or someone on your staff has a laptop that seems to take forever to ‘wake up,’ there are steps we can take to investigate why and resolve it.

We recommend that your computers get restarted regularly (based on their performance) so as to help the computer keep itself in top working order. To learn more, reach out to us at PHONENUMBER.

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Casserly Consulting Blog

Tip of the Week: Excel Features for the Power User

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As useful as a spreadsheet can be to convey information, they can be a little drab and disengaging if the full capabilities of Microsoft Excel aren’t understood and leveraged. For today’s tip, we’ll go over a few little-known and underutilized features that can help you create spreadsheets with both more style, and more utility.

Visible Zeros
There is a fair chance that, at some point, you will need to input data into Excel that begins with zeroes, whether you’re documenting serial numbers or what have you. The trouble is, Excel has a habit of hiding these zeros, so 0056907 would display as 56907. This unfortunately renders the data inaccurate. However, an easy fix to this is to just add a quotation mark in front of the number. This prevents the zeros from being omitted, so instead of resulting in 56907, you would keep your original “0056907.

Adding a Drop-Down List
Adding a drop-down list to a spreadsheet is a simple, yet effective way to limit the input a particular cell will accept. The first thing you have to do is select the cell that needs to have drop-down capabilities, and then click Validate in the Data tab in the header menu. On the Settings page of the window that pops up, there will be a menu labelled Allow. From that menu, select List and highlight the cells that make up the options you want in your drop-down, and finally, click OK.

Accessing Tools on the Developer Tab
Depending on your needs, you may require some more advanced capabilities in your spreadsheet, like creating option buttons, creating macros, and other features. These can all be found in the Developer tab, which is hidden by default. In order to access it, you will first have to access the Excel menu at the top of your screen and select Preferences. Once you’re provided with the Preferences menu, select Ribbon & Toolbar. You will then see a list of the various options that you can add or remove from your Tabs. Selecting Developer will give you access to the tools that tab contains.

Shading Every Other Row
If spreadsheets have any faults, the eye can easily wander when one is looking at them. Adding shading to the formatting, more specifically, to break up individual rows can be very helpful to someone trying to read the information the spreadsheet has to share. To do this, you will need to highlight the area where you want to display the effect or use the Select All shortcut (Ctrl + A) to apply the effect to the entire sheet. In the Home tab, click into Conditional Formatting and select New Rule from the drop-down menu. You will then have a Style drop-down menu to select from, from which you should pick Classic, after which you should select Use a formula to determine which cells to format. Enter the formula =MOD(ROW(),2) and pick your desired color, and your spreadsheet should be striped quite nicely.

Do you know any other tricks to improve the use of Microsoft Excel? Share them in the comments!

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How to Be Selective when Picking a Backup Solution

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You literally never know when your data may be lost. It may be frightening to consider, but there are so many factors that could lead to you losing your data, ranging from an act of nature to user error. To counter this, you need to make sure your backup solution meets certain requirements. Today, we’ll review those requirements.

What Does Your Company Need from Its Backup?
Your backup, in many ways, should be your company’s saving grace. Whatever the cause of your data loss may be, the loss itself creates a significant issue in and of itself. Buildings can be repaired, equipment can be replaced, but once data is gone, it is practically impossible to retrieve it without some kind of backup in place.

Therefore, it is important for your backup to meet certain benchmarks:

  • How quickly can data be backed up?
  • How quickly can data be restored?
  • How badly could your operations be interrupted in the interim?
  • How protected is my backup against its own disasters, especially the same ones that could influence the data I have stored in-house?

What Kind of Data Backup Best Fits My Needs?
There are a few kinds of backup solutions available, and while it may not be a bad idea to maintain multiple forms of backup in a hybrid approach, we always recommend that your backup strategy revolve around the use of a cloud backup solution. The reasons for this are simple: a cloud solution can be automated, eliminating the risk of user error leading to a backup not being refreshed, and your data is kept in multiple locations, adding the protection of redundancy.

How Can I Get Started with a Backup Solution?
In order to really begin with a backup solution that fits the requirements we’ve reviewed, it is best to go through a reputable vendor. COMPANYNAME can help with that – not only do we have good working relationships with a variety of reputable vendors, we’ll act as your representative with them, ensuring that you get what you need for your business’ benefit.

For more information about backups and how to go about implementing one, give us a call at PHONENUMBER.

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Does Your Server Room Need Air Conditioning?

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You don’t need us to tell you that servers, workstations, and many other network components create a lot of heat from constant use. Servers in particular produce an incredible amount of heat, so much that they need to be kept in a climate-controlled room to ensure they don’t overheat and cause hardware failure. How can you make sure that your business’ servers are in an adequate environment to preserve your organization’s future?

It all starts by examining the current environment in which you store your hardware. Are you storing your servers in a closet (or other small room) with only fans to cool them? Is there poor air circulation? What about humidity? All of these variables need to be addressed before too much damage is done to your server.

Prolonged exposure to heat can cause permanent damage to your server units, decreasing their value over time and lowering the quality of service you get from them. However, not just any air conditioning system will do to protect this critical hardware. The best kind of air conditioning for a server room includes a comprehensive approach to climate control. This includes sensors that can measure room humidity and temperature. Ideally, you want sensors that can be monitored remotely so that you can always keep an eye on the environment. This allows you to properly manage the environment your organization’s critical hardware is in.

While you want to monitor humidity and make sure that it doesn’t exceed a certain threshold, you should also be wary of the room becoming too dry. Storing active electronics in a dry room is certainly not an ideal situation, as this can create unwanted static electricity that can cause damage to devices.

Air flow is also extremely important, as you want to make sure that your servers are actually being hit by the cool air so that they can be adequately cooled down. For example, you don’t want to have your air conditioning on at its highest setting in your server room because it might be wasteful in the long run, whereas air blowing directly on your server cabinets can accomplish largely the same goal with less investment into your energy costs. To this end, air conditioning units can be installed in the floor or ceiling, directly above or below the cabinets, so as to get the most out of your investment.

Of course, no amount of air conditioning can prepare you for the worst-case scenario–the inevitable failure of your business’ server units and loss of its data. In cases like this, you should always be prepared for the worst. A comprehensive data backup system needs to be implemented in order to guarantee that the worst doesn’t wipe your organization off the map entirely. To this end, COMPANYNAME can help. We’ll identify how you can optimize your server infrastructure and data backup system so that an unexpected disaster doesn’t prematurely end your business. To learn more, reach out to us at PHONENUMBER.

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Tip of the Week: How to Improve Your Invoicing Processes

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One of the most important considerations in any business is to ensure that payments are properly received and processed. Otherwise, you may as well not be in business at all. To help expedite this, we’re dedicating this week’s tip to creating a better, more effective invoice. Let’s get into it.

How to Create Your Invoice
First, you need to have some way to actually construct the invoice document itself. For this, you have some options. If you use Microsoft Office products, both Excel and Word have templates you can use to put it together, and G Suite users can leverage any number of integrations to do the same. Alternatively, there are many software titles out there that offer more specific functions based on need and preference.

Once you have selected your software, you can start to put your invoice together. You will want to be sure that your invoice includes the following information:

  • Description – You want to be crystal clear on your invoices about what you are billing for, especially if part of it refers to time spent rendering a service. This will allow you to properly bill your clients while allowing them to understand exactly what they are being billed for, cutting back on how often your invoices are contested. Overall, every invoice should include the order number it refers to, the total amount owed, how the invoice can be paid, and when payment is due.
  • Discount Details – If you are offering any discounts, you will also want to make sure these are clearly annotated on your invoices as well – especially for those who are first signing on to your services. Otherwise, these discounts may confuse your clients and instill a false expectation for the future – creating surprise and frustration when the discounts are gone later.
  • Schedules and Policies – Just as you were held to a schedule to deliver your service, your client needs to be held to a schedule to pay for it. Consistency will also help your client prepare their payments on time. On a related note, your invoice should thoroughly explain your company policies on discounts, late payments and associated fines, and due dates to make your expectations of the client very clear.

Of course, this isn’t everything that can, or should, go on your invoices. However, these aspects are crucial enough to be mentioned and detailed separately. You should also consider other elements to include on your invoice, making use of what would otherwise be blank space. You may consider adding a more personalized touch and suggesting the next steps that a client should take, based on the services you are billing them for.

Furthermore, add some more of a personal touch by including some kind of thank-you message on the invoice. Write up a brief piece thanking your client for their business and have it printed on the invoice. Not only is this a visible way to earnestly say thank you, the appreciation you show may help to expedite payments and encourage repeat business.

When and How to Distribute Your Invoice
If you want to receive your payments on time, how you send your invoices is just as important as how they look. First and foremost, they need to be sent much sooner than later.

If yours is like many businesses, you may have found that your invoices go unpaid for long stretches of time. Estimates put the total of unpaid invoices to small businesses at well over $800 billion, and that was back in January of this year. This is why it is crucial that your invoices are distributed efficiently – it may be a long time before you get them back.

This is another reason that technology solutions are useful tools to assist you in managing your invoices digitally. Most invoicing software will likely enable you to track the status of the invoices you’ve sent.

If you want more assistance in managing your invoices, reach out to COMPANYNAME. We’d be happy to assist you, all you have to do is call PHONENUMBER. In the meantime, don’t forget to subscribe to our blog for more useful technology tips and advice!

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Cybersecurity Requires Flexibility to Changes

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Security is always changing due to the volatility of online threats and vulnerabilities. Things have changed so much over the past decade that solutions that worked back then are so outdated that they put your business at risk today. This brings into question what you should expect in the years to come. What are some of the threats that your business can expect to face in the future?

For reference, this information is from a study performed by Cisco. The study references the findings of 3,600 data security professionals from organizations such as Talos and others from all over the world.

Malware Has Grown More Autonomous
Early types of malware relied heavily on the user actually clicking on a link or downloading an attachment to install itself on their computer. Nowadays, malware doesn’t take the risk that the victim will know better than to click on a link or download something bad. Instead, a ransomware might be more network-based, meaning that all it takes is a simple mistake to spread to your entire infrastructure. Cisco suspects that this type of threat could potentially grow so widespread that it could take over the Internet.

Ransomware Is About More Than Just Money
Ransomware used to be all about making money and disrupting operations. It was a way to make money to fund further hacking attacks against even more victims. People would pay up because they were too scared to imagine losing their data. Trends are showing that hackers are increasingly more interested not in the financial side of ransomware, but with the destruction of businesses. Ransomware is being actively used by criminals to put an end to any business unfortunate enough to be hit by it.

Threats Are Avoiding Detection More Effectively
Ultimately, any online threat’s level of danger is equivalent to how easy it is to hide. The easier it hides, the more dangerous it can be. Ransomware can now hide in encrypted traffic to make itself much harder to detect. It can even use cloud-based applications and services to implement a command and control attack, all hidden within normal traffic.

Watch Out for Internet of Things Devices
The Internet of Things–a large collection of connected devices that all perform various functions–has grown at a considerable rate. Since Internet of Things devices are difficult to patch properly, they can provide backdoor access to an infrastructure. Since many IoT endpoints aren’t secured properly, your company network could potentially be opened up to all kinds of threats.

Security changes every day, but the one thing that never changes is that COMPANYNAME can help your business secure its infrastructure. To learn more, reach out to us at PHONENUMBER.

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Three Give-Aways that Your Security Approach Needs a Change

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It only makes sense that you would want only the best security for your organization. It’s natural to want to eliminate risk entirely. However, this simply is not a realistic viewpoint to take where your security is concerned, and it can even contribute to greater security issues as a company holds out for the best solution.

This is no way to do business, but it can be hard to identify if you, yourself, are actually trying to bite off more than you can chew. To help, here are three signs that you are actually hurting your company and its security by trying too much and focusing on the wrong things.

1. Setting Standards Too High
Of course there needs to be organizational standards where security is concerned. However, it is important to recognize that ‘perfection’ simply isn’t going to be attainable. Many companies will be committed to their ideal vision of a solution to the point that, until that golden standard is found in reality, they won’t implement what is seen as an inferior option, leaving themselves completely vulnerable. What’s worse, some of these companies will actively find issues with an entirely workable solution, prolonging the process.

This can have the added ill effect of creating organizational paralysis among the workforce. Operational paralysis is simply the lack of movement toward change, improvement, and advancement in a business, due to an impression among the staff that any action will ultimately fail. This makes it particularly difficult to enact any change, whether it’s to your security or otherwise, as your staff will not be motivated to stick to it.

2. Waiting For The Perfect Storm
Many business owners have the tendency to find any reason to wait before starting a project of any kind, including a security initiative. They might want more data to support their proposed strategy, or want another project to be wrapped and put to bed, or want more money or time to commit to it. Any of these reasons may keep them from acting, or from even entertaining an idea.

The thing is, there will never be the perfect time to start a project, and something or other will always be there to get in the way and create friction. However, when it concerns something as important as security, you need to get something workable in place before the worst happens. After all, you can always continue to improve upon things.

3. Lack of Priorities
Again, it is only natural to want to be prepared for everything, but this too often translates into a company spreading themselves thin and not really being prepared for anything. Furthermore, there may just not be the resources available to reinforce a company against all threats at once. In cases like these, it is only too easy to overestimate the risk of some events. To counter this, there needs to be a frank and pragmatic look at your particular situation.

For example, a business located in a dry, arid area is far more likely to experience a fire than they are a flood. Therefore, it statistically makes more sense to prepare for a fire first, and wait until a little later to make the preparations for the flood. Weighing your security risks should follow the same process, which requires a resistance to the knee-jerk reaction to fix everything immediately.

While maintaining your IT security is obviously an important task, it is equally important to strategize your approach to this maintenance. COMPANYNAME can help you handle it. Call PHONENUMBER for more information today.

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Are the Apps on Your Device Safe?

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It’s difficult to judge whether or not an app can expose your business to risk without first downloading it. Despite their best efforts, Google Play and the iTunes store can’t possibly identify every single malicious application out there. Unfortunately, you’re charged with taking the security of your mobile devices into your own hands, but thanks to Google Play Protect, this responsibility is a bit more mild.

Google Play Protect is a new way to help users protect themselves from dangerous smartphone applications. It’s not necessarily an app on your device, but is instead a feature of the Google Play store itself. It’s found on Google Play Services v.11 or higher. Essentially, Google Play Protect scans your apps in the background and looks for anything sketchy going on behind your back. It can also manually scan your device for threats, as well as improve the detection of harmful apps that haven’t been installed through the Google Play store.

One of the major downfalls of Google Play Protect is that it can’t immediately scan an app that you install. Instead, you have to scan the app before you open it for the first time. We recommend that you always approach any new application with caution long before you download it from the Google Play store.

Even with Google Play Protect handling some of the dirty work behind the scenes to keep your devices safe, there are still measures that you can take to augment its approach. Here are just a few of them.

  • Only download apps from trustworthy sources: You might run into links that allow you to download an app to your device. By default, your device won’t let you download apps from external sources, and this is for a good reason. There is a greater chance that your organization could run into a malicious app while outside of the Google Play store. To be safe, only trust those that you find in the store itself.
  • Be wary of app permissions before downloading: Depending on the app you’re downloading, you might find that apps will require permissions to specific information on your device. An easy giveaway that an app isn’t the most secure is when it’s asking for too many permissions than you’re comfortable with. A great example is a flashlight app–why would it need access to your calls or text messages?
  • Consider Bring Your Own Device (BYOD): If each of your employees has a smartphone, a tablet, and a laptop, that’s three devices per user that are accessing important data. Therefore, it makes sense that in order to minimize risk, you implement some type of BYOD strategy that blacklists apps, remotely wipes compromised devices, and enhances mobile security.

Does your business need a way to ensure mobile security? COMPANYNAME can hook you up with a great mobile device strategy that can help your organization minimize risk. To learn more, reach out to us at PHONENUMBER.

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Casserly Consulting Blog

Tip of the Week: How to Write a Better Email

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Writing an email is one of the most prevalent methods of communication in the business world, but it’s not as easy as you might think. There are considerable details and intricacies to mastering this art, and we’re here to help. By the end of this blog article, you’ll be armed with five tips to write the most effective email that you can.

Keep It Short
Nobody wants to read a long message in their email. After all, they likely have more pressing matters to attend to, and many more messages that they have to read. Therefore, it makes sense that you get right to the point when you have to send an email. Try to include only information that’s absolutely critical. Remember, concision is the friend of any businessperson, as they only have so much time in a day to read and respond to messages that aren’t mission-critical.

Present a Clear Subject Line
Similarly, you want to use only the most clear and concise subject lines, as anything less could mislead the recipient into thinking that the message either isn’t important or doesn’t warrant immediate attention. Basically, you want to provide enough information in the subject line to give the recipient a reason to open it.

Personalize the Email
You shouldn’t be copying and pasting a catch-all message into an email. You should take the time to personalize each message that you send so that it looks as authentic and genuine as possible. You should always use your full name, as well as the organization you belong to–especially if you are sending messages to vendors or clients.

Perform a Spelling and Grammar Check
Nothing is more embarrassing than making a major spelling or grammar error in an important email. Thankfully, this can be avoided by giving your message a quick proofreading before hitting the Send button. Try to avoid statements in all caps, as they can create a subtext that you don’t necessarily want to convey.

Keep it Business-Friendly
If you’re going to send a bunch of memes or other fun things to your employees, it’s best not to do it through email. It’s one thing if you have a dedicated email thread designed for sharing information unrelated to work, but when you have your employees sending things that have no place in a professional environment, you get clutter (and a general lack of focus), both of which can create an unproductive workplace environment.

For more information on how to make the most of your email, reach out to us at PHONENUMBER.