Month: December 2016

Categories
Technology

Tip of the Week: Every Mobile Device Policy Needs to Cover These 3 Areas

b2ap3_thumbnail_smb_mobile_400.jpg Smartphones, laptops, tablets, and other mobile technology are practically necessities in today’s modern workplace; especially if you want to keep productivity flowing at all times. However, implementing mobile devices into your workplace infrastructure is more complicated than it sounds, especially if you want to preserve security. Here are three topics to consider when implementing mobile devices in the workplace.

Data Security
One of the key concerns that any business using mobile devices needs to account for is security. When you add new devices to your business’s network, you’re adding endpoints that could potentially fall victim to hacking attacks. The more devices that are connected to a network, the more patches and updates that need to be installed in order to maintain security. Basically, adding new devices means more work, and more work can lead to cut corners, which inevitably leads to compromised devices.

A mobile device management solution is capable of securing all of your organization’s devices, be they smartphones or laptops. It’s the easiest way to manage access to mission-critical data, whitelist and blacklist apps, and remotely wipe devices that have been compromised.

Connectivity
When you’re taking mobile devices out of the office, you need to consider how your employees (and yourself) are going to connect to sensitive corporate data. While you could just connect to your cloud solution through a public Wi-Fi connection, this is discouraged, as public Wi-Fi can often be compromised. You never know who else could be on the network, watching your every move.

In instances like these, a virtual private network (VPN) is a valuable tool. With a VPN, you can access your network’s data over an encrypted connection, meaning that as long as you are connected to a wireless network, the data sent to and from your device will be secured so that any onlookers won’t be able to do anything with your data. The data sent to your device is encrypted and then decrypted upon arrival, so if any hackers try to steal it in transit, they’ll only get a jumbled batch of letters and numbers.

Cloud Access
Of course, you’ll need access to your organization’s data, especially when you’re out of the office and using several different devices. To do so, you need a cloud solution that allows your business to share and collaborate on files in real time, across multiple platforms. Most importantly, you want to ensure that your team can open crucial data that’s needed to keep operations moving forward, even when out of the office. A dynamic cloud solution–either public, private, or hybrid–is the key to solving this pain point. Depending on your business’s specific needs, you’ll want one that prioritizes the functionality and security your business requires.

For all of your business’s mobile device security needs, you can contact COMPANYNAME. We’ll work with you to ensure that your devices aren’t putting your business’s data at risk. To learn more, reach out to us at PHONENUMBER.

Categories
Technology

Can an Algorithm Predict the Next Bestselling Novel?

b2ap3_thumbnail_big_data_bestseller_400.jpg It’s not always easy to identify what will be hip and trendy years from now, but big data is attempting to bridge this gap. In general, due to the unpredictability of human behavior, it can be difficult to spot cultural anomalies before they happen. Despite these challenges, algorithms are being applied to various practices in both the business world and elsewhere. One innovative way in which it’s being used is by attempting to predict the next bestselling novel.

Jodie Archer, author of an upcoming book called The Bestseller Code: Anatomy of the Blockbuster Novel, claims to have found an interesting way to use algorithms and big data to discover what’s hot in the literature department. This particular algorithm, called the “bestseller-ometer”, looks at what particular qualities make for the most successful fiction. As reported by The Atlantic, the algorithm can identify a bestseller more than 80 percent of the time.

This success is attributed to the algorithm’s ability to identify bestselling fiction from the New York Times bestseller list. Basically, this is one of the many attempts that computing systems have made toward predicting the behavior of the human brain, and it could change the way that publishing companies accept and publish manuscripts. After all, if a book doesn’t sell, why publish it?

The biggest question that this algorithm attempts to answer is: “Why do we all read the same book?” It’s compelling, to say the least. Everyone has different tastes in literature. The academic who carries a pocket thesaurus around in his suitcase might find an escape in a good science-fiction short story or another piece of genre fiction. On the other hand, a book that’s destroyed by critics might be surprisingly successful. Thus, readers find different traits to be more valuable than others.

Aided by English professor Matthew L. Jockers, Archer built the algorithm to find out what makes a reader so interested in a certain piece of literature. The Bestseller Code looks at the various processes and strategies used by the algorithm to identify the context and other important parts of popular fiction. The list is quite long, but it includes a plethora of tropes that are generally found in literature, including:

  • Authoritative voice
  • Colloquial (everyday) language
  • Action-oriented characters
  • Cohesion
  • Human closeness

One other major idea that needs to be taken into account is that of the “zeitgeist,” or time-sensitive concepts. Basically, what’s contemporary is what sells. This adds an element of the unknown and makes it difficult to predict what will be popular in the near future. There’s also the interesting notion of the human element, which makes it difficult, if not impossible, to foresee how they will act in the future. In a way, it makes sense that a human should be picking the next bestseller, as the algorithm cannot empathize with characters or be moved by a good story. After all, a computer can analyze semantics as much as it wants, but it’s not the one reading the book. That’s the job of readers all over the globe.

While it’s possible that big data can make strides in the way we understand how humans think, it’s important to understand that humans are unpredictable by nature. Any attempts to predict the future based on statistics or metrics, while seemingly helpful, could mean nothing, as people often behave irrationally or beyond reason. While technology is a great way to bridge this gap, it’s still important to remember that people are people, not machines.

What are your thoughts on using big data to find new audiences and better understand your own market? Let us know in the comments.

Categories
Security

How Downloading Free Adware Can Lead to Malicious Crapware

b2ap3_thumbnail_downloading_unwanted_software_400.jpg One benefit of the Internet is that, if you search hard enough, you’ll likely find a free tool or app for virtually any common computing task. While certainly advantageous, freeware often comes with a hidden price, like having to also download additional, unwanted software, aka, “crapware.” If this freeware isn’t properly managed, it can wreak havoc on your system.

In most cases, the addition of crapware on a PC is obvious, like a browser toolbar suddenly appearing (that’s difficult to remove), or the addition of new antivirus software. Although, in cases where freeware is bundled with malicious crapware or adware, the unwanted applications are designed to be difficult to locate and remove.

How Does this Happen?
In most cases, the addition of crapware on a PC comes from the user being in such a rush to download the freeware that they don’t uncheck the option to also download the adware or crapware that’s bundled with the desired software. Essentially, it boils down to skipping over the fine print. To make matters more annoying, this practice is perfectly legal. After all, by leaving the box checked, the user agrees to the terms and services of downloading the software, which includes the installation of additional software.

In instances such as this, avoiding the spread of crapware can be as simple as making sure that every user on your network knows to uncheck this box when downloading freeware. Or better yet, banning altogether the practice of downloading freeware and unapproved software will almost guarantee that your network won’t become cluttered with unneeded and potentially malicious programs.

Why Does this Happen?
By now, every Internet user should understand that nothing online is truly free–take for example the plethora the free apps that make money by collecting your data and selling it to marketers. Similarly, many of the developers of freeware make money if they can “trick” a user into downloading the bundled adware or crapware. In some cases, developers have been known to make as much as $150 per install.

How Bad is It?
In a recent report by ZDNet, it was revealed that Google issues over 60 million warnings each week to users about the dangers of downloading potentially dangerous software. In fact, Google claims to issue more warnings for unwanted software than they do for malicious threats–three times more to be exact!

To better understand the nature of these software bundles, ZDNet cited a study where it was found “that 59 percent of bundles are flagged by at least one antivirus engine as potentially unwanted, and that some packages are built not to install when the presence of antivirus has been detected.”

You may have encountered a malicious app that originated from a freeware download if you’ve ever encountered a fake “system alert” when using your web browser. With this all-too-common scam, you’re presented with a fake security breach “requiring immediate action.” Often times, the recommended course of action involves the user unnecessarily transferring funds or control of their PC to the scammer.

How Can You Protect Your Business?
In addition to the aforementioned employee training, business owners will want to employ a network security solution that detects and blocks threats associated with downloading malicious software. With a content filter, spam blocker, firewall, and antivirus solution, a Unified Threat Management solution from COMPANYNAME is up for the task of keeping your business safe. Make sure that your company is protected from the worst of the web by giving us a call today at PHONENUMBER.